“KCP&L partnered with Power Direct Energy to provide grid-use data analysis, secure product warehousing and distribution services for our CFL (compact fluorescent lighting) program. The goal was to deliver kits to 50,000 homes. The program was a great success, both in terms of garnering consumer participation, and achieving significant KWh reduction. It took just five days to deliver all targeted households.”

Mike Schifman
Energy Efficiency Program Manager, KCP&L

“As our principal provider of direct-to-door leave-behind boxes, Power Direct Energy has proven to be a very responsive and flexible partner. They were tasked with program fulfillment. They delivered a very fast turnaround and below-market pricing, exceeding all our performance expectations.”

Bob Nicholas
Business Development, JACO Environmental

“Power Direct worked with the Gas Company in developing a front door marketing program thanking our current Hawaiian gas customers for their loyalty. I found their team to be very responsive, and they provided a strategic and tactical creative solution which fit my timing and budget. I’d be happy to recommend them and would definitely use their services again.”

Greg Toth
VP Marketing, the Gas Company

Start a dialogue, change perceptions, influence behavior, meet your goals

Engaging, encouraging and educating customers, in ways that produce measurable behavioral change, have one thing in common: strategic marketing communications. This means that successfully meeting mandated reduction goals ultimately depends on crafting customer-centric messages customers will relate to, in a manner they’ll respond to, through the channels they’ll react to.

  • Strategic Communications
  • Market Research
  • Customer Segmentation and Modeling

Trusted partner for turnkey energy efficiency solutions

For marketing communications that speak with relevance to customers, utilities of all sizes have partnered with Power Direct Energy.

Online and offline marketing

Based on your goals, we will create and implement an effective, tightly integrated plan that features a precisely targeted mix of online and offline communications that could include:

  • Advertising
  • Media planning & placement
  • Public relations
  • Direct mail and direct response
  • Social media
  • Web content
  • Personalized email campaigns
  • Community outreach

Multi-cultural outreach: Talking to all customers

Your service area is a richly textured tapestry of diverse languages and cultures. To transform habits and practices of all customers, program elements can be provided in various prevalent languages.

Message testing and focus groups help maximize your return

Consumers’ beliefs and perceptions can differ greatly from their utilities’. They may not immediately see, understand or believe the economical and environmental benefits of using less energy. That’s why our services can include constituent focus groups and marketing-message testing.

Trust Building Opportunity
63% of consumers polled named utilities/electricity providers as their first choice for general electricity-management program information.*

Through interactive interviews in a controlled, intimate setting, our professionally trained facilitators assess perceptions, beliefs and feelings customers have about your program before you roll it out. This prudent precaution enables you to refine messages and appeals to realize the highest return on your marketing investment.

*Accenture 2010 Study: Understanding Consumer Preferences in Energy Efficiency